About Me
26 Years helping Businesses unlock Commercial Growth
Over the last 26 years I’ve worked across branding, marketing, customer experience, sales, commercial leadership and business ownership.
My career has taken me from copywriting in the advertising industry, marketing in the entertainment industry to startup leadership and commercial leadership for premium interiors, furniture and considered-purchase brands, giving me a broad perspective on how businesses grow and where growth becomes constrained.
I’ve led commercial teams, raised finance, operated within private equity-backed environments and helped organisations scale through periods of significant growth, transformation and successful exits.
Today, I help founders and leadership teams within design-led businesses unlock growth by strengthening the commercial engine that sits behind business performance.
26+ Years
Building, scaling and leading commercial growth.
£5m → £30m
Helping businesses achieve significant revenue growth.
500+ People
Salespeople, designers and managers recruited, trained and developed.
10× Growth
Supporting transformational commercial improvement.
Experience That Shapes Commercial Growth
My background spans branding, marketing, sales, customer experience and commercial leadership. This provides a broader perspective than traditional sales consulting, helping businesses align positioning, customer journey, conversion and commercial performance to unlock sustainable growth.
Scaling Businesses
Working with product order values ranging from £10,000 to over £5 million, I’ve helped multiple businesses achieve significant revenue growth, including scaling turnover and profit by more than 10x while supporting leadership teams through complex growth journeys.
I’ve helped businesses grow through both recessionary markets and periods of rapid expansion, including helping Snug Sofa grow from £7m to £31m during Covid and delivering 300% revenue growth at Harvey Jones Kitchens. These experiences reinforced my belief that strong commercial leadership can often outweigh market conditions.
Building Teams
Over the course of my career I’ve recruited, trained and developed more than 500 salespeople, designers and managers to become high performers. From individual sales coaching through to leadership development and commercial team design, I’ve spent much of my career helping leadership teams build commercial capability that continues to deliver long after the engagement ends.
Private Equity, Investment & Exit Experience
As both a director and business owner within private equity-backed businesses, I’ve experienced first-hand what investors, leadership teams and acquirers look for in a commercial function.
I’ve supported finance raising, business transformation and successful exits, helping organisations improve visibility, strengthen commercial performance and build long-term enterprise value.
This experience reinforced my belief that sustainable growth isn’t simply about increasing revenue—it’s about building businesses that are stronger, more scalable and ultimately more valuable.
I believe commercial growth should strengthen a brand, not dilute it. The most sustainable results come from aligning growth strategy, customer experience and commercial performance with outstanding products and services.
What Clients Value
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Commercial clarity
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Independent perspective
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Practical implementation
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Customer-centric growth strategies
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Stronger commercial leadership
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Protecting brand equity whilst improving performance
