top of page
Navigating the complex considered purchase journey
The considered purchase journey is complex and often messy, involving both rational and emotional decisions.
Customers are driven by aspiration and desire yet need to understand, compare, explore and assess choice.
They are trying to balance the perceived product value with the purchase risk.
These ‘push and pulls’ can delay the decision and impact converions.
%20(600%20x%201000%20px)%20(2240%20x%201260%20px)%20(2240%20x%201260%20px)%20-%202025-03-08T211117_05.png)
A clearer path to growth
Using unique category knowledge, consumer insight, shopper psychology, and behavioural science gained over the last 25 years, we clarify this complex journey in the context of your brand and products.
We describe, map, and audit the buying process from trigger to purchase, identifying key gaps and opportunities to optimise messaging, enhance conversions, and drive growth.
bottom of page